On creating, and being, a fan
I’m a big fan of MotoGP, the premier world motorcycle racing series, and was recently discussing why one particular rider, Jorge Lorenzo, doesn’t seem to have a lot of fans. […]
racing
Why marketers should hire motorcyclists
When you’re driving your car in city traffic, it’s estimated that you make 20-30 decisions per mile. From personal experience, I estimate that a motorcyclist makes easily three times that […]