Minimum viable product – don’t forget the 2nd word
I had an interesting experience at a recent marketing event where a company I know well was presenting a broad suite of new products to the market, about 10 products […]
product
Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]
Four tips for marketing used stuff from the 4 P’s
I’m searching for a used dirt bike. As I’ve started my search, I’ve come across a few very basic points to be considered when marketing your used items based on […]
Perception is reality
You: eastbound, older touring motorcycle, dress pants, golf shirt, loafers, open-faced helmet, not moving all too fast, giving me the slow down wave. Me: westbound, sportbike, boots, leathers, gloves, full-face […]