The death of the niche market
I was out riding my motorcycle today, and as I was returning home, I noticed that the SUV in front of me was a Jaguar. Jaguar, in my mind, should […]
audience
A good idea gone wrong
I participate in a few Twitter chats and even founded one a long time ago. They’re a great way to engage with a group of folks that have common interests. […]
The myth of universality
I occasionally run into a client, or more frequently, a startup with an idea, who says these words that make me cringe: “This has nearly universal appeal.” Not even toilet […]