Thank your local working stiff
While you’re sucking down beers and barbecue with reckless abandon, take time to thank your local working stiff who doesn’t have today off. If you’re the shopping type who likes […]
Chat it up on Twitter!
Twitter is one of my favorite social media outlets. I’ve been there for over 10 years. One of my favorite things to do on Twitter is a chat. If you […]
How to re-brand: part four.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part three.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part two.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
How to re-brand: part one.
Companies pay quite a bit of money to agencies to re-brand themselves. As a former agency owner and corporate marketing leader, I’ve led re-branding efforts at more than 20 companies. […]
Forget Glassdoor – you need glass walls
Picture this: your Glassdoor reviews suck. You have 1.8 stars. You know your company isn’t that bad. How do you convince candidates of that? Think about a glass door. If […]
Pride and pinkwashing
In 2011 when I was undergoing cancer treatment I wrote about pinkwashing – the practice of associating a product with breast cancer charities, usually by making a pink version. I […]
National Cell Phone Courtesy Month
I was looking through the National Day Calendar for some blog ideas, and discovered that July is National Cell Phone Courtesy Month. (It also happens to be National Ice Cream […]
One of those weeks
Ever have one of those weeks where nothing seems to break your way? I had one last week. A few samples from my week. I forgot my security badge one […]