Immerse yourself
Yesterday, we rode the motorcycle out to Gibbs Gardens. What I was expecting was a short motorcycle ride, followed by a relaxing afternoon strolling through some beautiful formal gardens. It […]
The love of a shelter dog
It’s National Animal Shelter Appreciation Week. I’ve been a frequent volunteer at animal shelters, and have always had at least one rescue dog at my side for my entire adult […]
A useful tool for buying a used car
I recently went through the joys of finding and purchasing a used car for my daughter. I wasn’t looking for a specific make and model. I was looking for a […]
Boss versus leader
My daughter Annie will be a high school senior next year. As a parent, that’s somewhat terrifying. I want to acknowledge that before starting to dive further into the topic. […]
How to explain email marketing to your boss (infographic)
Have you ever been asked to do an “email blast” with the expectation that it’s going to get amazing results? That all you really have to do is send out […]
Why appreciate the bat? October is National Bat Appreciation Month
Halloween approaches, which brings with it many images, including that of the occasionally maligned bat. Bram Stoker didn’t do the bat any favors back in 1897 when he decided to […]
Minimum viable product – don’t forget the 2nd word
I had an interesting experience at a recent marketing event where a company I know well was presenting a broad suite of new products to the market, about 10 products […]
The season of cold & death is upon us
Today is the equinox, the day when most of the world sees an equal amount of day and night. It also marks the beginning of fall, or as I like […]
A tip about the 4th “p” of marketing
Marketing 101: the 4 “p’s” If you learn nothing more about marketing today, learn the four “P’s” of marketing: Price – what are you going to charge for your product? […]
The one habit of successful people
If you read the business press, eventually you will come across an article about the habits of CEO’s, successful startup founders, or just successful people generally. There’s almost always a […]