Many things will kill you. Public speaking, not so much

I once owned a marketing agency, and when I first started it, public speaking was one of my most successful marketing tactics.

Public speaking is an oft-neglected arm of content marketing. Why? Some will tell you it’s difficult to get gigs and it’s hard to execute. But I’m going to challenge that.

The biggest reason that public speaking is a neglected form of content marketing is fear. There’s an old anecdote that people fear public speaking more than death. While that may not have a lot of basis in fact, an analysis of Maslow’s hierarchy of needs shows that public speaking challenges us across many dimensions. In other words, some of that fear feels justified.

But fear not, gentle reader. There are a lot of things out there in the world that will kill you, but public speaking is pretty low on that list. Also, fear creates energy, and you want to be an energetic speaker.

There are a lot of things out there in the world that will kill you, but public speaking is pretty low on that list. Share on X

Why do I say all this? Because this blog post is a shameless plug.

Wednesday, April 25th at 1PM, I’ll be delivering a free webinar on using public speaking to build your business, sponsored by EAPA. Don’t worry if you’re not a member, or you don’t work for an EAP. The material I’ll be delivering is universally useful to anyone who wants to learn why public speaking challenges us, how to mitigate those fears, and why public speaking is so powerful as a business growth tool. If you’ve got an hour that day, I encourage you to register to join us.

See ya there!