You’re throwing a party…
Let’s say you’re planning to throw a big party. You’re planning to invite a lot of people, so you rent a big space full of tables and chairs. You buy […]
Marketing
I’ve been in marketing for about 20 years now, and was on the forefront of the social media revolution. I’ve done mostly B2B marketing. I’ve also taught marketing at a local university as an adjunct professor.
Psychology, sociology, demographics, and old cars
I like to take pictures of old, decaying stuff. I’m a partisan of patina, if you will. So when I found this strange cache of old cars and farm equipment […]
If you’re not generating demand
During my job search (soon to be over, I hope) I’ve discovered this term that I find interesting – “demand generation.” I’ve been asked repeatedly about my experience with demand […]
May I have your attention?
There’s been a strange synchronicity in my reading the last few days. I just finished Matthew Crawford’s new book, The World Beyond Your Head: On Becoming an Individual in an […]
HR should report to marketing
I spoke on this topic 11/30/2017 at Disrupt HR Atlanta 4.0. This post is an expansion of that speech. Human resources should report to marketing. Why? Because HR and marketing […]
Reading the signs… and ignoring them
As Annie and I were getting ready to go ride the dirt bikes yesterday, she burned two fingers on her exhaust pipe – painful stuff, but relatively minor. As I […]
Don’t wanna hear it? Don’t ask!
One of the most important marketing activities you can do is listen to your customers. You can do this via social media, focus groups, surveys, or using other market research techniques. […]
Metrics and motivation
A friend of mine recently mentioned that she had “broken up with her scale.” When I asked her if this was a good thing, she told me yes, so I […]
Knowing when to stop
I tend to harp on craftsmanship. I’m impressed by people who have developed a skill to a place where they produce excellence without seeming to try, whether that’s goods or […]
Marketing isn’t sales. Sales isn’t marketing.
In a recent post, I alluded to the interplay of marketing and sales in organizational design. If you don’t feel like clicking that link, here’s the relevant bit: Frequently, sales […]