Boycotts and customer lifetime value
I haven’t purchased fuel from Exxon since 1989. 30 years ago yesterday, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the […]
C2T complete
Internal use
Two sides to every…
…equation. A couple articles I read recently put me into this mindset. The first article talked about the increasing effectiveness of email marketing, and some tactics that are working well. […]
Driving while dumb
We had a short spell of warm, dry weather here in Georgia last week, and as you can imagine, I took advantage of that to get in some two-wheeled time. […]
The brain you have reached is temporarily disconnected
I didn’t sleep particularly well last night, but I’ve had nights like that before, and they haven’t resulted in days like these. I can’t find my ass with both hands […]
Sick time > PTO
I recently had to take a sick day from work, and discovered that sick time is vastly superior to standard PTO, excepting the downside of actually being sick. What’s the […]
Turn in your man card
I was going to post something inspirational today, on Martin Luther King Jr. Day, but I feel like he’s better honored by discussing an important social issue. The embedded video […]
The Mythos and the Orloj
There’s an ancient clock in the Prague town hall known as the Orloj, estimated to have been built in 1410 CE. It’s an extraordinarily complex mechanism, consisting of several linked […]
Predicting brand futures
Rarely do I attempt to forecast anything. I’ve always thought it presumptuous, to be honest. I also didn’t want to become an internet meme about failed predictions, which there are […]
Happy New Year!
[This is a repost from this time last year with minor edits.] I’m one of those annoying folks who is guaranteed not to be hungover tomorrow morning, because I don’t […]
It was Christmas Eve, babe…
(Apologies to Shane McGowan of The Pogues for stealing the opening line of his song Fairytale of New York for my title.) If you’re reading this, it’s Christmas Eve. Transparency: this […]